Our Story

How It Started
TIACS was born through the realisation that there were too many barriers to free mental health support for the blue collar community. Co-Founders Dan and Ed came to this understanding after launching their social impact workwear brand TradeMutt. Their conversation starting workwear was helping bring down the barrier for people everywhere in starting important conversations about mental health.
TIACS was Born
What they soon came to learn was that when someone was having a conversation with a peer or loved one and they felt further assistance was required or a professional support needed, to gain access to that support was firstly hard to gain access to due to cost, referrals required and also in most cases physical location.
So TIACS was born. A free text and call service to counselors. Our mission, to be the mental health counseling service you tell your mates about.

TEDxBrisbane | Daniel Allen
How funky workwear breaks down mental health barriers to save lives
When carpenter Daniel Allen lost one of his best mates to suicide, he and his apprentice decided to take action. Their outside-the-box solution was to enter the world of tradie fashion and use funky, high-visibility workwear to start conversations about mental health and take a proactive approach to suicide prevention by providing early intervention support. It’s an inspiring story that reminds us that there is no one way to make a difference in the world and that great loss can, at times, inspire great good. Daniel Allen is a carpenter by trade and the cofounder of the social impact workwear brand TradeMutt and counselling service TIACS.