Style Guide

Logo Variations

Always ensure there is clear space around the logo, which must be void of intruding copy, other logos or graphics.

PRIMARY BRAND MARK

For all applications of the logo where it appears darker than background elements

WHITE BORDER

For applications on black or patterned backgrounds where legibility will be impacted

WHITE BORDER

Example of right version of white border logo on photo background

WITH TAGLINE

Suitable for trade dress, social media and applications where tagline text is legible.

TIACS Alliance Logo

PRIMARY BRAND MARK

For all applications of the logo where it appears darker than background elements.

REVERSE

For applications on black or dark backgrounds where legibility will be impacted.

SMALL SPACE

Only use the ‘small space logo’ when it will be reproduced at sizes smaller than 30mm. No smaller than 16mm

Patterns

Patterned background are to be used for print materials and packaging. Do not overlay text on any patterns.

Black Grid Pattern

When using this, feel free to invert and change colours to suit the campaign or content.

White Grid Pattern

When using this, feel free to invert and change colours to suit the campaign or content.

Logo Pattern

Black and white version for print materials, colourised version for apparel. Always use a darker logo against a lighter background.

Brand Colours

Black and white are vital components to TIACS brand palette. Application of trend-driven colours helps us to stand apart, to be unique and bold. When selecting new colours, consider the possible applications i.e. print, digital, packaging, textiles.

RGB/HEX – Use for screens

CMYK – Use for printing

Pantone/SPOT for print

Crisp White

PMS —

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

HEX: #ffffff

Rich Black

PMS Black 6 C

CMYK: 60, 50, 50, 100

RGB: 0, 0, 0

HEX: #000000

Neon Green

PMS 902 C

CMYK: Nope. Only print with spot

RGB: 178, 255, 89

HEX: #b2ff59

Digital Colour Specifications

Please click here to view digital colours

Typography

Both Saira Condensed and Poppins are google fonts.

Saira Condensed

Semi Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Use for Display and Headlines

Poppins

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Use for body copy

Use only black or white font
Avoid centered text on body copy
Do not use all caps in headlines

Illusration

Use these illustration elements as spot illustrations or in smaller moments pair with copy as visual aid so that the content can be easily understood.