PRIMARY BRAND MARK
For all applications of the logo where it appears darker than background elements
WHITE BORDER
For applications on black or patterned backgrounds where legibility will be impacted
WITH TAGLINE
Suitable for trade dress, social media and applications where tagline text is legible.
PRIMARY BRAND MARK
For all applications of the logo where it appears darker than background elements.
REVERSE
For applications on black or dark backgrounds where legibility will be impacted.
SMALL SPACE
Only use the ‘small space logo’ when it will be reproduced at sizes smaller than 30mm. No smaller than 16mm
Patterned background are to be used for print materials and packaging. Do not overlay text on any patterns.
Black Grid Pattern
When using this, feel free to invert and change colours to suit the campaign or content.
White Grid Pattern
When using this, feel free to invert and change colours to suit the campaign or content.
Logo Pattern
Black and white version for print materials, colourised version for apparel. Always use a darker logo against a lighter background.
Black and white are vital components to TIACS brand palette. Application of trend-driven colours helps us to stand apart, to be unique and bold. When selecting new colours, consider the possible applications i.e. print, digital, packaging, textiles.
RGB/HEX – Use for screens
CMYK – Use for printing
Pantone/SPOT for print
Crisp White
PMS —
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #ffffff
Rich Black
PMS Black 6 C
CMYK: 60, 50, 50, 100
RGB: 0, 0, 0
HEX: #000000
Neon Green
PMS 902 C
CMYK: Nope. Only print with spot
RGB: 178, 255, 89
HEX: #b2ff59
Both Saira Condensed and Poppins are google fonts.
Saira Condensed
Semi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Use for Display and Headlines
Poppins
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Use for body copy
Use these illustration elements as spot illustrations or in smaller moments pair with copy as visual aid so that the content can be easily understood.
Please note – when accessing canva templates please ensure you are creating copies of the template before editing.